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MADDEN MEDIA INSIGHTS

OUR EXPERIENCES FOR YOUR GAIN

Travel Micro-Moments

When you turn to a device looking to learn, discover, or find or buy something, you are creating a micro-moment. During this time, preferences and decisions are often made. These moments give tourism entities a perfect chance to influence potential visitors.

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Geofencing vs. Geotargeting

Everything you’ve ever wanted to know about Geofencing and Geotargeting (but may have been too afraid to ask) is summarized in our latest infographic. How will you use each of these strategies to step up your marketing game? We would love to have a conversation with...

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Telling a story

Content is everywhere in marketing—in ads, on websites, encouraging you to “click here” or offering lists of the “Top 10 things”. But what if there was content that went beyond the traditional content that most CVBs have on their website? Well, there is, and we’ve...

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Snapchat Geofilters

The hip way to showcase your destination Snapchat Geofilters are the perfect way to show off your event and increase brand awareness for your destination. Broadway in Tucson recently partnered with us to create several geofilters that showcased their musical season....

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Marketing to the Generations

Appealing to Millennials, Generation X, and Baby Boomers in your marketing can be a challenge. Keeping similarities in mind can help you determine your strategy: No matter the age group, visitors are looking for places they can fulfill their “bucket list” or...

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