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MADDEN MEDIA INSIGHTS

OUR EXPERIENCES FOR YOUR GAIN

Niche Marketing

With a niche strategy, you can showcase one specific area of your destination, separating you from your competition. From weddings to beer trails, fine dining to luxury shopping, we’ve helped many of our clients tell the story of their niche visitor opportunities....

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The Power of Influencers

The power of popularity has long been utilized to influence groups and individuals, alike. People crave real connections and authentic content to help drive their decision-making, and travelers are no different. Check out our newest infographic about the growing power of influencers.

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Endless Summer

There’s something special about travel, which is why we do what we do. They say every summer has its own story—your tan may fade but the memories will last a lifetime. From ice cold, refreshing cocktails to watching a monsoon storm, relaxing by the water to ensuring...

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The digital marketing trends all the cool kids are talking about

Want to know more about the latest digital marketing trends that can help bring visitors to your destination? We’ve got you covered. As we travel around the country attending conferences and talking to destination marketers, our teams continue learning about the latest digital marketing trends impacting tourism. From Google Destinations to mobile-inspired ads, User Generated Content to video marketing, there are always new strategies that you can use in your digital campaigns. Ready to gain insight into what’s hot right now? Check out our latest infographic:

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Made for Mobile: Facebook Canvas

Mobile is BIG. Of Facebook’s 1.94 billion users, 1.15 billion of them use Facebook on their mobile device daily (Zephoria). Let’s say that again: 1.15 billion people looking at Facebook on their phones every day. Facebook has been cranking out new options for...

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Success Story: Strategic Geofencing

Looking for new ways to utilize geofencing? We don’t want to brag too much, but our teams have come up with some creative ways to help our clients reach their target audiences using virtual perimeters. We teamed up with Visit Frisco to reach meeting planners. Here’s...

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