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MADDEN MEDIA INSIGHTS

OUR EXPERIENCES FOR YOUR GAIN

Telling a story

Content is everywhere in marketing—in ads, on websites, encouraging you to “click here” or offering lists of the “Top 10 things”. But what if there was content that went beyond the traditional content that most CVBs have on their website? Well, there is, and we’ve...

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Snapchat Geofilters

The hip way to showcase your destination Snapchat Geofilters are the perfect way to show off your event and increase brand awareness for your destination. Broadway in Tucson recently partnered with us to create several geofilters that showcased their musical season....

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Marketing to the Generations

Appealing to Millennials, Generation X, and Baby Boomers in your marketing can be a challenge. Keeping similarities in mind can help you determine your strategy: No matter the age group, visitors are looking for places they can fulfill their “bucket list” or...

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Marketing to the Generations: Gen X

Part 2 of our Marketing to the Generations infographic series is dedicated to Generation X. This powerful group of travelers has much to offer to the tourism industry—how will you reach them? Interested in reading more about how to market to specific generations? View...

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Success Story: Omaha Content Hub

As a destination marketing organization responsible for promoting the vast variety of things for travelers to see and do, it can sometimes be challenging to take control of your stories. Visit Omaha faced this exact challenge in 2015, so they partnered with Madden...

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