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Geofencing vs. Geotargeting

Geofencing vs. Geotargeting

Everything you’ve ever wanted to know about Geofencing and Geotargeting (but may have been too afraid to ask) is summarized in our latest infographic. How will you use each of these strategies to step up your marketing game? We would love to have a conversation with...
Captivating audiences one word at a time

Captivating audiences one word at a time

How to Leverage Content as a Tool for Inspiration Inspiration. It’s a concept we talk about A LOT, but that’s because it’s so important. Getting people excited about visiting your destination starts with Amplified Storytelling. Your story is all about getting readers...
Telling a story

Telling a story

Content is everywhere in marketing—in ads, on websites, encouraging you to “click here” or offering lists of the “Top 10 things”. But what if there was content that went beyond the traditional content that most CVBs have on their website? Well, there is, and we’ve...
Building a Comprehensive Digital Campaign

Building a Comprehensive Digital Campaign

At Madden Media, each digital marketing component we provide for our clients has a purpose and strategy behind it. Components fit together like pieces of a puzzle, building to create a comprehensive campaign that will drive visitors closer to booking their vacation....