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Marketing to the Generations

Marketing to the Generations

Appealing to Millennials, Generation X, and Baby Boomers in your marketing can be a challenge. Keeping similarities in mind can help you determine your strategy: No matter the age group, visitors are looking for places they can fulfill their “bucket list” or...
Marketing to the Generations: Baby Boomers

Marketing to the Generations: Baby Boomers

As Baby Boomers reach retirement age, they are ready to spend more time traveling—have you included this demographic in your target audience? Part 3 of our Marketing to the Generations infographic series gives you the information you need to reach this group as they...
Marketing to the Generations: Gen X

Marketing to the Generations: Gen X

Part 2 of our Marketing to the Generations infographic series is dedicated to Generation X. This powerful group of travelers has much to offer to the tourism industry—how will you reach them? Interested in reading more about how to market to specific generations? View...
Marketing to the Generations: Millennials

Marketing to the Generations: Millennials

Our clients are always asking us about the best ways to reach their target audiences. These questions inspired us to create a series of infographics that will help you learn more about each generation of travelers and decide which marketing channels can help you meet...