As a destination marketing organization responsible for promoting the vast variety of things for travelers to see and do, it can sometimes be challenging to take control of your stories. Visit Omaha faced this exact challenge in 2015, so they partnered with Madden Media to bring the experiences of Omaha to life. And in doing so, the Content Hub was born.
A unique, central location for fresh and engaging content, the Omaha Content Hub is the perfect solution for both the destination and its prospective travelers. With new, first-person stories being released every month, visitors can easily find inspiration for uniquely-Omaha experiences in one place (thanks to comprehensive top navigation)—and keep coming back. Plus, regular infusions of content lead to an added value SEO boost for Omaha’s website. Incorporating the story releases with their eNewsletter also gave Omaha a natural integration point which allowed their loyal subscribers easy access to absorb this new, engaging content. It’s the gift that keeps on giving!
The Content Hub gives Omaha a way to bring new visitors to their site—94% new users to be exact—and encourage extended engagement. In fact, the campaign works so well for their leisure marketing goals that they extended their efforts in 2016 with a meetings campaign, designed for meeting planners looking for their next destination. Robust monthly stories, organized all in one location, sharable across all digital platforms—the Content Hub is the complete solution.
So how do you tell your story?