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Marketing to the Generations: Gen X

Marketing to the Generations: Gen X

Part 2 of our Marketing to the Generations infographic series is dedicated to Generation X. This powerful group of travelers has much to offer to the tourism industry—how will you reach them? Interested in reading more about how to market to specific generations? View...
Success Story: Reaching Millennials for Amarillo

Success Story: Reaching Millennials for Amarillo

Background Since 2013, Amarillo Convention and Visitor Council and Madden Media have worked closely together to build digital marketing strategies that address the needs and goals of Visit Amarillo. In 2016, in addition to a more general, leisure campaign, Dan Quandt...
Marketing to the Generations: Millennials

Marketing to the Generations: Millennials

Our clients are always asking us about the best ways to reach their target audiences. These questions inspired us to create a series of infographics that will help you learn more about each generation of travelers and decide which marketing channels can help you meet...
Success Story: Omaha Content Hub

Success Story: Omaha Content Hub

As a destination marketing organization responsible for promoting the vast variety of things for travelers to see and do, it can sometimes be challenging to take control of your stories. Visit Omaha faced this exact challenge in 2015, so they partnered with Madden...

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