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If a picture is worth a thousand words, how many is a video worth?

If a picture is worth a thousand words, how many is a video worth?

One minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research. Whether you want travelers to explore the great outdoors, shop ‘til they drop, wine and dine, or experience your destination beyond the conference room, video is a...
Travel Micro-Moments

Travel Micro-Moments

What is a micro-moment and why should you care? When you turn to a device looking to learn, discover, or find or buy something, you are creating a micro-moment. During this time, preferences and decisions are often made. These moments give tourism entities a perfect...
Geofencing vs. Geotargeting

Geofencing vs. Geotargeting

Everything you’ve ever wanted to know about Geofencing and Geotargeting (but may have been too afraid to ask) is summarized in our latest infographic. How will you use each of these strategies to step up your marketing game? We would love to have a conversation with...
The Measurable Success of Amplified Storytelling

The Measurable Success of Amplified Storytelling

You’ve launched a strategy to make an emotional connection with potential visitors through Amplified Storytelling, the ultimate content campaign…how do you know it’s working? Let’s talk about what kind of metrics you want to focus on now that you’ve chosen an awesome...
Captivating audiences one word at a time

Captivating audiences one word at a time

How to Leverage Content as a Tool for Inspiration Inspiration. It’s a concept we talk about A LOT, but that’s because it’s so important. Getting people excited about visiting your destination starts with Amplified Storytelling. Your story is all about getting readers...

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