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Success Story: Strategic Geofencing

Success Story: Strategic Geofencing

Looking for new ways to utilize geofencing? We don’t want to brag too much, but our teams have come up with some creative ways to help our clients reach their target audiences using virtual perimeters. We teamed up with Visit Frisco to reach meeting planners. Here’s...
So you’re curious about UGC? You should be.

So you’re curious about UGC? You should be.

In just a short period of time, the way we communicate with each other has evolved so rapidly that marketers are often scrambling to keep up with trends. And I’m sure you’ve heard the saying, “everything comes back into style eventually”—enter User Generated Content...
Taking Advantage of Search Lost Impression Share

Taking Advantage of Search Lost Impression Share

Part 3 of a 3 part series: Why your digital marketing campaign is incomplete without SEM What is Search Lost Impression Share? Impression share is the number of impressions you’ve received, divided by the estimated number of impressions you were eligible to...
Tips, Tricks, and Trends:  How to up your Search Engine Marketing game

Tips, Tricks, and Trends: How to up your Search Engine Marketing game

Part 2 of a 3 part series: Why your digital marketing campaign is incomplete without SEM You know that Search Engine Marketing (SEM) is a cornerstone of an effective digital marketing campaign (especially if you read last week’s post). Simply investing in SEM is a...

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