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Journey of a traveler

Journey of a traveler

The process that travelers go through when deciding to take a vacation is complicated. Luckily, Google has broken that decision-making process into five steps that allow us to examine how travelers are behaving. Using this data to build a comprehensive, strategic...
Video inspires action

Video inspires action

How do destinations get in on the action? Make a plan for your videos By now, you’ve likely realized that video marketing offers an extraordinary opportunity for destination marketers to reach large audiences and tell your stories visually. But are you taking...
Niche Focus:  Visit Tampa Bay’s Craft Beer Initiative

Niche Focus: Visit Tampa Bay’s Craft Beer Initiative

Drinking good beer with good friends is awesome—it’s even better when you’re on vacation. Visit Tampa Bay has tapped into the craft beer niche market over the past few years, and has seen growth in their beer-specific tourism sales. What can other destinations learn...
Food Tourism

Food Tourism

Food. In our daily lives it can be a hassle to plan and make those meals, making sure we balance the right amount of meat with vegetables, and wine with water, so when we go on vacation, we often let loose. Gaining weight on a trip doesn’t really come as a surprise...

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