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Success Story

How do we persuade people to travel?

How do we persuade people to travel?

Why do we travel? We want to explore the path less taken, to discover ourselves, to say goodbye to the mundane and reconnect with the ones we love. It’s all about embracing those curl-up with a good book and lay out on the beach, welcoming those grab-life-by-the-horns...
Success Story: Strategic Geofencing

Success Story: Strategic Geofencing

Looking for new ways to utilize geofencing? We don’t want to brag too much, but our teams have come up with some creative ways to help our clients reach their target audiences using virtual perimeters. We teamed up with Visit Frisco to reach meeting planners. Here’s...
If a picture is worth a thousand words, how many is a video worth?

If a picture is worth a thousand words, how many is a video worth?

One minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research. Whether you want travelers to explore the great outdoors, shop ‘til they drop, wine and dine, or experience your destination beyond the conference room, video is a...
Success Story: Reaching Millennials for Amarillo

Success Story: Reaching Millennials for Amarillo

Background Since 2013, Amarillo Convention and Visitor Council and Madden Media have worked closely together to build digital marketing strategies that address the needs and goals of Visit Amarillo. In 2016, in addition to a more general, leisure campaign, Dan Quandt...
Success Story: Omaha Content Hub

Success Story: Omaha Content Hub

As a destination marketing organization responsible for promoting the vast variety of things for travelers to see and do, it can sometimes be challenging to take control of your stories. Visit Omaha faced this exact challenge in 2015, so they partnered with Madden...
Finalist for Two ADDY Awards

Finalist for Two ADDY Awards

We’re very proud and excited to announce that the digital campaigns of our partners, Experience Kissimmee and the Stowe Area Association, have been selected as finalists for the American Advertising Federation of Tucson Digital Marketing Campaign of the Year. Even...

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